4.17.2009

Levi's Engineered mascot "Bernie"


To celebrate the tenth anniversary of Levi's Engineered twisted jeans, the London design studio Neighbour commissioned artist Wilfrid Wood to create three characters—"slightly twisted," according to the firm—to represent the brand. (They'll star in a new campaign and appear in stores and window displays throughout the year.) Our favorite: "Bernie" (pictured). We'll leave it to you to decide whether he signals the continuation or the end of the strangely durable recent 'stache trend.

Men.style
MATTHEW SCHNEIER
Photo: creativereview.co.uk

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