Dior made its runway debut in Shanghai on Saturday night with a sixties-chic Cruise collection inspired by the French New Wave. In the front row were house muses Charlize Theron and Marion Cotillard. They joined LVMH chairman Bernard Arnault, Dior CEO Sidney Toledano, and some 500 guests in a 150-meter Dior gray tent constructed along the Huangpu River in the historic colonial district The Bund, not far from the site where Chanel put on its pre-fall show last December.
The show was the climax to a two-day extravaganza that included the reopening of Dior's Peter Marino-designed Plaza 66 boutique, now twice its former size, and the launch of the new fragrance Escale à Shanghai; as well as a grand exhibition of archival clothing, art, and films. But at the after-party, as guests partied to the live sounds of Kelis against the shimmering backdrop of the iconic Pearl Tower, it was clear that brand Dior has its eyes on the future.
Part of article from Style.com by Tiffany Goday
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