3.27.2009

Dries in Aoyama



Tokyo's Aoyama district already boasts two high-profile recent additions—a paint-splattered Raf Simons store and a Phillip Lim outpost—and now it has a third: Dries Van Noten's newly opened flagship. The store features two dedicated floors of menswear, and the concrete-and-wood rooms are hung with East-meets-West art: two Old Master paintings and three "reinterpretations" of them by contemporary Japanese artists. That's thematically appropriate for a Belgian setting down roots in Tokyo, but as you might expect, the fastidious Van Noten hasn't skimped on the detail, either. Case in point: The fitting-room salon's decor calls for a hand-knotted carpet so labor-intensive—a mere 20 cm are added per day—that it won't be completed until summer.
5-5-4 Minami Aoyama, Minato-ku, Tokyo, 011-81-3-5766-8607, driesvannoten.be
Source: Men.style

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