The Lanvin menswear store on rue Faubourg Saint-Honoré in Paris reopened on Thursday with a party celebrating the shop's redesign. The brand's creative director, Alber Elbaz, was present and noted the quiet beauty of the clothing. He explained how all the Lanvin designs are produced in Europe and that experimentation and craft remain at the core of the brand, for both menswear and womenswear.
"The wearer, not the clothes, should speak for themselves," Elbaz noted, and the beautifully crafted garments did just that in the intimate atmosphere of the brightened up space, which is housed on the first three floors of the Lanvin design studios.
Lucas Ossendrijver, the Dutch-born menswear designer at Lanvin, called the store "a luxury supermarket." From pajamas to jogging suits, the store has everything to offer the wardrobe of the 21st century man.
Imagined as a private apartment with a suite of salons, the new store has an inviting atmosphere. Shoppers are welcomed to browse everything from fashion forward metallic-shoes to the more conservative suiting that has been popular with the haute-bourgeoisie, including many French politicians, for decades.
Lanvin is now a charming mix of an established French house and a romantic young energy in menswear. Elbaz and Ossendrijver have created a brand that the customer can grow into. The revamped store is a luxurious home-away-from-homfor stylish men of all ages.
Source: IHT
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