Welcome to NYC Fashion week Spring/Summer 09 ,and for Spring, it's all about the Mini…Cooper, What ??? as you could image how could it possibly set up the promoting activities that could draw the attention from fash people who just need fun, fierce and glomorous. The car company has monopolized the party calendar with a ten-day event series set on a Garment District rooftop.Dazed & Confused will kick-start the festivities with a be-there-or-be-square fête headlined by indie band du jour MGMT. And the beautiful-people quotient will reach its zenith at the V magazine bash, where Agyness Deyn, Lily Donaldson, and Jessica Stam are expected. Kudos to the ad wizards who dreamed all this up. The next time we're in the market for a smaller-than-average automobile, we'll be sure to think of you.
Source: Style.com
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